Marketing & Communications

Overview

Marketing & Communications

Strong communication and marketing are essential for a healthy nonprofit organization.

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The Charity Social Media Toolkit
A Comprehensvie Guide to Social Media

Social media is evolving by the week and for charities it can be hard to keep up with the dazzling new platforms while remaining effective. The good news is that there are some fundamental elements to success that are unlikely to change such as understanding your audience, setting your goals and defining your strategy. There are many guides to digital and social media. From Dummies guides to video tutorials, it’s all out there.

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37+ Tips and Tools for Picture-Perfect Visual Content

A curated collection of best-practice tips from some of the industry’s most creative and design-minded content experts, along with helpful imaging tools and examples.  They can help you branch out in new visual directions you thought you’d never be able to explore.  Take a look.

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Free (do whatever you want) High-Resolution Photos

Unsplash is a gorgeous collection of royalty-free photography that uses a creative commons zero license to provide great, free images for websites . blogs, art, book covers, t-shirts, and more — paid or unpaid — they’re all allowed under the license.

All photos published on Unsplash are licensed under Creative Commons Zero which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.

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AndACTION
Leverage tv and movie storylines to get your message out

For nonprofits working on important issues, tv and movies stories are golden opportunities to engage their audiences and drive real action for change.

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How To: Get Your Nonprofit Started on Snapchat
Not sure you want to?

Nonprofit Tech for Good offers some pretty good reasons why you might want to consider it.  Take a look.

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frank: Support for Public Interest Communications

frank is a community of movement builders and changemakers who use strategic communications to drive positive social, institutional and behavioral change. At their gathering and on their website, they provide fresh research, insights and news to inform and drive the field of public interest communications.

Online community original content includes

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GreatNonprofits

GreatNonprofits offers a free and easy-to-use platform to share and collect reviews and stories about the community you serve—so donors and volunteers know about you and your good work!

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7 Cool Toolsets for 2016
Toolsets for social media, curated by @jeremycaplan

Social media maven, Beth Kantor, calls this a “brilliantly curated collection of tools”.  Jeremy has “organized clusters of tools around different concepts of use that a social media professional might need.”   Begin your learning journey here
 

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Digital S.M.A.R.T.S.: A Guide for Nonprofits
A free resource for any organization looking to strengthen its digital strategy.

Whether you’re building from the ground up or just searching for tips on taking your digital outreach to the next level, this collection of handouts will help you effectively divide your time across the most important digital platforms and create a comprehensive and integrated digital strategy. Digital S.M.A.R.T.S. gives you the tips and tricks you need to expand your reach and engage with your target audiences online using Specific, Measurable, Attainable, Realistic, Time-bound and Strategic objectives.

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Stories Worth Telling
A Free Guide to Strategic and Sustainable Nonprofit Storytelling

Funded and researched by the Meyer Foundation and Georgetown University Center for Social Impact Communication, this comprehensive resource is aimed specifically at small nonprofit organizations.  They authors point out that “it pulls together what we learned through surveys, research, and the workshop series to help small nonprofits understand the basics of storytelling and how to create systems within their organizations that will produce better stories.”  Get your free copy here

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5 Tools for Creating Amazing Online Charts

Sometimes a visual is the best way to get your information across.  Here are 5 tools you can use to create amazing online charts.  And they are free.

Resource For MembersFor 3 day trials

101 Twitter Resources

Is Twitter still a mystery to you? Are you having trouble making it work for your nonprofit?  Help is on the way! These tools, hashtags, chats, and lists will  help your nonprofit be more effective and less frustrated.

CharityHowTo shares101 resources to get you through the information overload and filter the Twitter data stream so your nonprofit can finally begin getting the most out of Twitter.

Resource For MembersFor 3 day trials

The Nonprofit Social Media Decision Guide
A resource from Idealware.org

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Free Stock or Low Cost Image Sites
Extensive list of free stock image sites

Need free images? Here’s a list of good resources

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Speaking.Alltop.com
Resources to enhance your speaking & presentation skills

At speaking.alltop.com you’ll find dozens of links to websites and blogs about public speaking, presentation structure and delivery, PowerPoint and related design tools, as well as top-notch experts such as Garr Reynolds (author of Presentation Zen.)

The site also offers a very useful feature for visitors: as you move your cursor over each link, a pop-up box appears offering a brief excerpt from the linked page. Whether you’re a seasoned speaker or a shaking-in-your-boots newbie, this site has plenty of useful tips for you.

Resource For MembersFor 3 day trials

Infographics for Outreach, Advocacy and Marketing: From Data to Design
A new report from Idealware

Infographics–essentially any combination of information and image used to tell a story by visually representing data–help us make sense of all the data we’re tracking and share the conclusions we draw with others. Sometimes an infographic can present your argument in a more appropriate way than a report, an email, or other written communications.

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Seeing is Believing
Best practices guide on visual storytelling

Seeing is Believing, Resource Media’s new best practices guide on visual storytelling, gives you the latest research and tools to address this communications blind spot. Download the free guide to learn how you can put pictures to work for your organization or your cause.

Helpful link

California Cultural Data Project

The California Cultural Data Project (California CDP) is a powerful online management tool designed to strengthen arts and cultural organizations. This  project gathers reliable, longitudinal data on the sector.

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Data Visualization Tool
Infogr.am

Infogr.am is a free web-based data visualization tool that allows users to upload data files to create interactive charts and tables that you can embed on a blog or web page. The site is extremely easy to use, with Facebook and Twitter sign in and a simple user interface that gives you the ability to create a variety of professional-looking line, bar and pie charts. In addition, the tool provides five standard templates for displaying your charts in an infographic format.

Resource For MembersFor 3 day trials

State of the Media: The Social Media Report

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How to Attract Customers with Twitter & Vine

How to Attract Customers with Twitter & Vine, a 61-page free ebook, promises to help you:

  • Optimize your Twitter for brand awareness & search
  • Jump start your Twitter lead generation strategy
  • Incorporate Vine into your Twitter strategy
  • Measure the ROI of Twitter and Vine
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Finding and Using Images from the Web

There are plenty of images online that your organization can use, but how do you find the best ones for your website, newsletter, or annual report? And how do you know if you need permission to use the images you find?

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let’s dabble
Empowering nonprofits through video

let’s dabble offers an instructional video series that teaches nonprofits how to make web videos for marketing and fundraising.

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About that First Tweet
Free booklet

This free practical guide to social media for charities and social enterprises comes from UK based Unity Trust Bank and Social Misfits Media.  They offer their social media expertise with a UK flavor. 

Helpful link For MembersFor 3 day trials

Smart Chart 3.0
An interactive tool for making communications choices

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Date Your Donors: Woo & Wow with Socia Media
A mini-guide to sharing and socializing

This mini-guide from Network for Good offers sound advice on how to keep the conversation going with your supporters.  It’s full of great tips and ideas, and it’s free. 

Resource For MembersFor 3 day trials

22 High-Impact, Low Cost Social Media Opportunities for Nonprofits

Helpful link

All About Marketing

A comprehensive set of links to articles and advice about marketing topics.

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Legal Risks in Social Media Use by Nonprofits

As the world has seen in the grassroots revolutions of 2011, online social media can be powerful tools for social change. Nonprofits large and small are increasingly taking advantage of such tools to advance their causes. But as with all new societal advances, social media also pose many risks if not used properly. As your nonprofit organization grows its social media presence, be sure to take steps to avoid the many potential legal traps in the online world, which should include formulating a social media policy to guide your employees on acceptable online behavior.

Resource For MembersFor 3 day trials

The Nonprofit Social Media Policy Workbook

A good social media policy will provide clear guidelines as to what staff should and shouldn’t do when posting and interacting with the community on a day-to-day basis.

Resource For MembersFor 3 day trials

Social Media Toolkit
Online tools, tutorials and resources

Is Your GuideStar Report Up To Date?
Helpful link

Is Your GuideStar Report Up To Date?

Watch GuideStar’s video about the new and improved design of their nonprofit reports.  Based on what donors want to see it focuses on impact and transparency to help people who research nonprofits make better, more educated, and more confident decisions.  For an example of this new format, visit GuideStar’s own nonprofit report

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Storytelling Best Practices: Website
Learn from the best in this free e-book

Storytelling Best Practices: Websites by Andy Goodman is a new free e-book that showcases the best in online storytelling by nonprofits, foundations, government agencies, educational and cultural institutions.

Helpful link For MembersFor 3 day trials

7 Social Media Resources & Tools
From John Kenyon nonprofit technology consultant, educator and author

Here are seven tools ranging from social media policy and advice to video distribution to managing your social media presence to charting your social graph.

Helpful link For MembersFor 3 day trials

Communications Plan
The Smart Chart

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Cause Communications

Cause Communications is a nonprofit organization that shares and elevates best practices from all sectors and explores how to apply them effectively in the social sector.

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Katya’s Nonprofit Marketing Blog

A good beginner’s guide to nonprofit marketing.

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The Goodman Center
Communications best practices and resources

Founded to help nonprofits recruit, propose, persuade, and present more effectively.  Offers free-range thinking™ a free monthly newsletter of communications best practices and resources.

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