Engagement Marketing for Nonprofits
Nonprofit Marketing Smarts

Building lasting and loyal relationships drives organizational success; and making that happen is called “Engagement Marketing.”  Having an Engagement Marketing strategy is the key to inspiring your most passionate advocates to have conversations with you and fellow supporters, share stories and opinions, and share your content with their own social circle.

In this workshop, we’ll explore the engagement marketing cycle, and three basic elements for success: 

  • providing an excellent experience
  • making connections that engage your audience and enable an ongoing dialog
  • using social media to continue the dialog and engage a broader audience

The result: you’ll create a dialogue with your most engaged constituents, expand your network, and yield maximum marketing reach from limited marketing resources.  Come see models of how other non-profit organizations and small businesses use online marketing tools in order to build connections, monitor feedback, share interesting content and drive toward organization success.

Who should attend:

  • anyone interested in learning more about online marketing
  • participants do not need to be a current or future Constant Contact customer
  • suitable for all experience levels

United Way CA Capital Region
10389 Old Placerville Road
Rancho Cordova, CA 95827 

$25.00  for Center Members
             (discount will apply when you register and check out)
$35.00  for non-members

Cancellation Policy

10389 Old Placerville Road
Rancho Cordova, CA 95827