Event

30 e-Ssential e-Tips for Your Nonprofit
e-Strategy, e-Fundraising, e-Marketing, e-Newsletters, e-Advocacy, e-Store, e-Everything

This seminar shares 30 essential tips on how your nonprofit can use the Internet effectively — to maximize fundraising, marketing, communication, volunteer recruitment, search engine optimization, advocacy, and much more.  You’ll learn what people should be able to SEE and DO on your website.    The session is quite interactive (and therefore fun!), including live analysis of audience members’ websites.

Objectives/Learning Outcomes:  At the conclusion of this session, participants will:

  • Understand how to use Search Engine Optimization and other techniques to drive lots more traffic to your website
  • Know how to maximize your site’s “conversion rate” – the percentage of your website visitors that become donors, volunteers, members, etc.
  • ​See how to communicate with and market to various types of constituents

This fast-paced, interactive session examines a number of free or low-cost tools you can use to attract more donors, volunteers, and others, and get them to engage with you.  You’ll get a crash course in the hot new areas of Search Engine Optimization and Search Engine Marketing – and how to use them to bring more visitors to your site.  Learn how to better cultivate your donors to get more and larger gifts.  Examine case studies, including how to get e-mail addresses for up to 100% of your constituents.  Then learn how to strategically manage and use your lists of e-mail addresses, donors, members, etc.  Compare the most effective ways to communicate with your constituents.  Understand what comprises a good Internet strategy and website, and how to create them quickly.

Date: August 22 2017  9-11 AM

Location:

Impact Foundry
4700 Roseville RD 
North Highlands, CA 95660

Fee: $75 per person ($50 for Members)

Impact Foundry
4700 Roseville RD
North Highlands, CA 95660

Commands